Post #8: Me and Content Marketing

Marketing your Product 

When promoting your product, service, or other sort of item, you should always present facts and avoid using "peacock words", words that are biased towards presenting the subject in a positive light. Do not write your posts with an advertising tone as this could drive away your viewers with the "pushy businessman" tone. Instead, aim for an editorial-like format while maintaining factual information.
The following other tips can also help you stake a position in the world of online marketing.

Be Informative 

Your content can also be educational to the viewer in some way; This can help maintain their interest & engage them further.

Wittiness (In moderation) 

Alternatively, you can use elements of humor or comedy, or be entertaining in some sort of way, but it is important to always be mindful of your viewers; posting something that could be considered offensive or distasteful is an easy way to lose trust from your customer base.
You should also use this method of marketing sparingly; using the same type of marketing over and over again can exhaust customers' interest.

Be Human 

Being conversational and communicative with your customer base can be a huge help with growing your audience.
By writing posts as you would if you were holding a normal conversation or talking naturally, you can easily form a relationship with your customers.
The "natural" way of talking can give your company or your own name a personality associated with it, which makes it easier for customers to relate to.

Be Relevant 

No one will be interested in what you are marketing if it is old and tired. If you use old, cliche trends, you will often be ridiculed and lose much of your potential customer base.
Using hashtags creatively, proper imagery, and contemporary vocabulary can help you stay relevant in the fast-paced world of social media.

Practice makes Perfect 

No one is automatically good at something.
Hone your content marketing skills by doing it yourself; or if you really need help, you can get someone else within your organization to do it or hire expert writers.

Conclusion & What I Plan to Do 

All of these factors boil down to you using the proper methods and vocabulary to project your idea to your audience.
It takes practice and effort, but the reward can be huge from the investment in customer engagement.

Ultimately, I'll be marketing myself towards businessfolk with my mock-up software development service. In a case like this, I believe it would be best to take a professional approach and to lay out what I do, to give my customers an idea of what they can expect from me. To further drive the point home, I could also include software demos and free trials for the customer to experiment with; the experience of using a program can further convince a possible customer to support your work.